Tietosuojakäytäntö

This privacy policy describes how Webtrade Sweden AB, trading as Beauty Avenue (“Beauty Avenue”, “we”, “us”, or “our”), collects, uses, and shares your personal information when you visit, use our services, make a purchase on beautyavenue.co, or otherwise communicate with us.

Data controller: Webtrade Sweden AB
Org.nr: 559541-5745
Registered business address: Stormgatan 2, 432 52 Varberg, Sweden
Email: contact@beautyavenue.co

In this privacy policy, “you” and “your” refer to the user of our services, whether you are a customer, website visitor, or another individual whose personal information we process.

Please read this privacy policy carefully. By using and accessing our services, you acknowledge that your personal information will be processed as described in this policy. Where required by law, we will ask for your consent.

Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices, services, legal requirements, or for other operational reasons.

When we update this policy, we will post the updated version on our website and update the “Last updated” date above.

How We Collect and Use Your Personal Information

To provide our services, we collect personal information about you from various sources, depending on how you interact with us.

We use your personal information to process orders, provide customer support, communicate with you, improve our services, comply with legal obligations, prevent fraud, and protect our rights.

What Personal Information We Collect

Information You Provide Directly to Us

We may collect personal information that you provide directly to us, including:

  • Contact details, such as name, address, phone number, and email address.
  • Order information, including billing address, shipping address, purchased products, order history, and delivery details.
  • Payment-related information needed to process your purchase. We do not store full payment card details ourselves.
  • Customer support information, including messages, emails, or other communications you send to us.
  • Marketing preferences, such as whether you have signed up to receive emails or SMS messages from us.

Information We Collect Automatically

When you visit our website, we may automatically collect certain information, including:

  • Device information.
  • Browser information.
  • IP address.
  • Information about how you use our website.
  • Pages viewed, products viewed, cart activity, and interactions with our website.

We may collect this information using cookies, pixels, and similar technologies.

Cart Tracking for Abandoned Cart Reminders

Beauty Avenue’s website uses cookies and similar technologies to help keep track of items you put into your shopping cart, including when you have abandoned your cart.

If you have provided your email address or phone number and consented to receive marketing or cart reminder messages, this information may be used to send abandoned cart reminders by email or SMS.

Information We Receive from Third Parties

We may receive personal information from third parties that help us operate our business, including:

  • Shopify and other ecommerce service providers.
  • Payment providers that process payments.
  • Shipping and logistics providers.
  • Marketing and analytics providers.
  • Customer support and communication tools.

How We Use Your Personal Information

We may use your personal information for the following purposes:

Providing Products and Services

We use your personal information to:

  • Process and fulfill orders.
  • Process payments.
  • Send order confirmations.
  • Arrange delivery.
  • Handle returns, refunds, and exchanges.
  • Provide customer support.

Marketing and Advertising

Where permitted by law, or where you have given consent, we may use your personal information to send marketing messages, offers, promotions, product updates, email campaigns, SMS messages, and personalized advertising.

You can unsubscribe from marketing communications at any time by using the unsubscribe link in our emails or by contacting us.

Security and Fraud Prevention

We may use personal information to detect, investigate, and prevent fraud, unauthorized transactions, abuse of our services, and other illegal or harmful activity.

Communication

We may use your personal information to respond to your questions, provide support, send important updates, and communicate with you about your orders or account activity.

Legal Compliance

We may process personal information where necessary to comply with applicable laws, accounting obligations, tax requirements, legal claims, or requests from authorities.

Cookies

We use cookies and similar technologies to operate our website, improve your shopping experience, analyze traffic, personalize content, and support advertising.

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect how our website functions.

For more information about Shopify-related cookies, you can visit Shopify’s cookie policy at:
https://www.shopify.com/legal/cookies

How We Share Your Personal Information

We may share your personal information with third parties where necessary to operate our business and provide our services.

This may include:

  • Ecommerce platform providers, such as Shopify.
  • Payment processors and payment service providers.
  • Shipping and logistics providers.
  • Marketing, advertising, and analytics providers.
  • Customer support and communication providers.
  • IT, hosting, and security providers.
  • Professional advisors, such as accountants, legal advisors, or compliance advisors.
  • Authorities, regulators, or law enforcement where required by law.

We only share personal information where necessary and in accordance with applicable law.

SMS Opt-In Data

Text messaging originator opt-in data and consent will not be shared with third parties for their own marketing purposes.

We may share SMS-related data with service providers that help us send SMS messages, operate our messaging systems, or provide customer support, but only for the purpose of providing those services to us.

Legal Basis for Processing Personal Information

If you are located in the European Economic Area, the United Kingdom, or Switzerland, we process your personal information based on one or more of the following legal bases:

  • Performance of a contract: To process and fulfill your order.
  • Consent: For certain marketing communications, SMS messages, or cookies where consent is required.
  • Legal obligation: To comply with tax, accounting, consumer protection, or other legal requirements.
  • Legitimate interests: To operate our business, prevent fraud, improve our services, and communicate with customers, provided that these interests are not overridden by your rights.

International Transfers

We may use service providers located outside your country of residence. This means your personal information may be transferred to and processed in countries outside Sweden, the European Economic Area, or your local jurisdiction.

Where required by law, we use appropriate safeguards to protect your personal information when it is transferred internationally.

How Long We Keep Your Personal Information

We keep your personal information only for as long as necessary for the purposes described in this policy, including to provide our services, comply with legal obligations, resolve disputes, prevent fraud, and enforce our agreements.

Order, transaction, and accounting information may be kept for the period required by applicable tax and accounting laws.

Your Rights

Depending on where you live, you may have rights regarding your personal information, including the right to:

  • Request access to the personal information we hold about you.
  • Request correction of inaccurate information.
  • Request deletion of your personal information.
  • Object to or restrict certain processing.
  • Withdraw consent where processing is based on consent.
  • Request a copy of your personal information.
  • Lodge a complaint with a data protection authority.

To exercise your rights, please contact us at: contact@beautyavenue.co

User-Generated Content

If you post reviews, comments, or other content on our website or social media channels, this information may be publicly visible.

We are not responsible for personal information that you choose to make public.

Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, content, or policies of third-party websites.

We recommend that you read the privacy policies of any third-party websites you visit.

Children’s Privacy

Our services are not intended for children. We do not knowingly collect personal information from children.

If you believe that a child has provided us with personal information, please contact us so we can take appropriate action.

Contact

If you have any questions about this privacy policy or how we process your personal information, please contact us at:

Webtrade Sweden AB
Org.nr: 559541-5745
Stormgatan 2
432 52 Varberg
Sweden
Email: contact@beautyavenue.co